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08/31/2003 Entry: ""

The Passion

I've been following some of the hype in secular and religious media over the upcoming release of Mel Gibson's film "The Passion."

Gibson is nobody's fool. He started out in Australia's film industry before entering the meat-grinder of Hollywood. He knows the more 'bad' or 'anti' press this movie gets, the more people are going to want to see it. His production company has hedged it's bets. His marketing stragedy has been brilliant.This movie has been touted as his pet project, his passion. It is something he has worked all his life to do.

I predict this film will get wide distribution and will make a lot of money.Way more than if Fox had picked it up.And the official advertising has barely started.The buzz is still building momentum.

Even the use of orginal languages is a good marketing tool.The use of sub-titles means that everyone who watches the film will hear the dialogue in 'their own voice.' That can have a powerful impact.

So, while debate, buzz and hype builds, I have a question.Just like The Exorcist hit viewers on a spiritual 'core' level, so will The Passion. People that expect to be entertained will leave the theatre spiritually shaken.If you are a person who believes that Jesus Christ is the Son of God, how are you prepared to meet your movie going friends, who may for the first time in their lives be confronted with the reality of who He is?

Posted by Bene Diction @ 09/04/2003 07:06 PM CST

'course, the more media hoo-ha there is about films the more publicity they generate, even if they're saying No! think of the fuss they made about life of brian, probably got more people seeing it than if they'd just released it anyway. following your links and looking at some of the articles etc on both sides, makes me want to go and see it more (and I'm not usually very good at gory, bloody, lifelike horror!) When does it come out? alicex

Posted by alice @ 09/01/2003 01:25 AM CST