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07/26/2003 Entry: "Buy a Book lately?"

Richard asked me to muddy the waters around here while he was out of pocket. Here goes my first stab.

Have you bought a book lately at a Christian Bookstore?

[At the Christian Booksellers Association,] Word Entertainment took the prize for best attention grabber with spotlights, free popcorn, and -- I am not making this up -- a "Catch the Cash" booth with money swirling around: You stepped into it and grabbed as much as you could as fast as you could. Other memorable promotions included inflatable sharks, Jews for Jesus shopping bags, a guy in a kilt, and one booth that featured a stop sign altered to read, "STOP Liberals!"... John Pott, an editor at Eerdmans, confessed to finding the whole scene "utterly demoralizing." Publisher Lisa Shaw admitted that she had gotten "so fed up with the whole thing that I went...to my hotel and cried for two hours." If blatant commercialization is cause for tears, itís a wonder that Shaw stopped after only two hours. --Lott J. Jesus Sells. Reason, February 2003 (Link Courtesy of The .Plan)

A 'catch the cash' booth? Come on! I wonder how that meshes with the whole 'don't be greedy thing.'

Ouch. It would be novel if the church's marketing wing would read the Bible a little more...

Replies:

Pretty shocking - huh..

Posted by Pen @ 07/31/2003 09:54 AM CST

One word:Damn!

Posted by Theologian Guy @ 07/29/2003 07:17 PM CST

Very good comment. I've made a brief reference at my own site (www.martinrothonline.com).

Posted by Martin Roth @ 07/28/2003 12:16 PM CST

Very good comment. I've made a brief reference at my own site (www.martinrothonline.com).

Posted by Martin Roth @ 07/28/2003 12:16 PM CST

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