| |
|
home | board | compass
| prayer | eCard |
11/13/2002 Entry: "Selling the church"
The Times yesterday reported a memo allegedly sent by the Rev George Hypewell, Head of 'Soul Trader Marketing'. It deals with the Church of England and its marketing strategy. Here's a couple of quotes:
"Christmas. Still the major sales point, but I want to reposition it away from all the retail competitors, the bad weather and the blockbuster TV and movie schedules. Somewhere like June would be good. We can expect major client resistance, and maybe we are stuck with late December. But we have to change the product mix. Nine carols, nine lessons ... who wants lessons at holiday time, for Heaven's sake? Two lessons max, and then we can run a full CD of remixed carol tracks."
"I like the sound of Low Sunday, right after Easter. I see a new service for depressives, with Hymns Anxious and Post-Modern. Perhaps the start of a new order of missionaries to the mournful (the Blues Brothers?)."Course, it's a spoof. Has to be...
Replies:
I had a good laugh. I grew up in the Anglican church and became a Christian in Sunday School there. Unfortunately, I now feel somewhat of a refugee in this diocese, possibly the "lowest" in the Anglican communion.
Jan
Posted by Jan @ 11/15/2002 06:15 AM CST
